For over a year now, I have been tracking the Tim Hortons Facebook page for fun. I only liked their Facebook page simply because I like Tim Hortons’s food. However, what I saw on Tim Hortons’s Facebook page wasn’t what I was expecting. I ended up learning a lot of information I never knew about the company, and other brands and events. Facebook has been a successful business strategy for many businesses; so what about Tim Horton’s?
At first glance, I notice the Tim Hortons logo: everywhere. As the cover photo, in the various badges (links connected to related ideas and sections), and the posts on the page. The cover photo for the page features the current “Facebook event” for Tim Hortons, known as the “Tims Photo Tour” where you upload photos of yourself with a Tim Hortons product anywhere in the world, however you want. All throughout the page I’ve noticed that people are responding to this event with enthusiasm, and are sharing photos from around the world, or locally. The cover photo is definitely adding publicity to this event, as the participation for this campaign is overwhelming with customers showing off their purchases.
The feature I love the most about this page is the instant timeline at the far right side of the Facebook page. It is quick and easy to link back as far as 1964 when Tim Hortons opened their first restaurant, all the way until the present day on the page. The information is very brief, each post being a picture with a caption or description of a milestone in Tim Hortons history. It was nice to have that small overview, but I think I would’ve liked a little bit more information from the earlier years of the company’s history. It’s nice to know how and when a company transformed, and their impact on today’s economy and consumers.
When reading through Tim Hortons’s Facebook posts, there is a very positive atmosphere that I really enjoy reading. If you like updates on products and contests, this is a great place to find opinions and interests of all kinds. Even Coldstone Creamery, a recent partner with Tim Hortons, has mini debates and updates on all of their newest ice creams and products, which adds extra business to both companies. The posts are also reading nicely into the fall season, where pictures of Tim Hortons products are artistically represented by an autumn setting. I find this gives the products a cozy and relevant feel to what’s current in the market. It’s obvious that Tim Hortons keeps their Facebook page updated, with a new post being created at least twice a week.
Chances are if you’re Canadian, you’ve bought something from Tim Hortons. If you’re not Canadian, chances are you’ve at least heard about Tim Hortons. Also known as Tim’s, Timmie’s, Timmy Ho’s, Timmy Ho-Ho’s, this food chain has evolved from just being a coffee and doughnut shop to being a Canadian food icon nation-wide and throughout North America. Tim Hortons is very well known, and there’s no doubt that Facebook has been an asset for the company to really make themselves known and make it easier for customers to interact. For more information on Tim Hortons and what they have to offer, visit their website at www.timhortons.com. I can’t wait to see what’s next for Tim Horton’s in the future!