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Knowledge is Power: Social Media Measurement

Many companies and self-promoters use social media as a way to influence and serve others. Most social media sites, if not all, allow the user to view their followers and who they follow. But that’s pretty much it. However, there are a lot of people that read posts or tweets, but just don’t retweet or like the post. There are also people that visit your profile page to look, but don’t friend you. So even though there is no obvious interaction with others, you are still being noticed. If you want to know who has bought what product, where they are, and their path to get to that purchase, social media measurement can assist in all of these ways and more.

Out of pure curiosity, you have to now be wondering how many people you are actually reaching out to. It just so happens that there has recently been a new market open up for social media measurement. New websites and apps have been created to produce statistics and an analysis for a company website or personal account for any website or social media page. These statistics will include reference as to how much traffic is generated through your websites or social media content.

In the business world, tracking the amount of traffic on each website is important. Knowing what pages and posts are being viewed more often than others is useful in determining what your company is doing right, or what could be improved upon. This is also known as conversion, or, the many different aspects in the path that a customer uses to make a purchase. Different channels lead to others, which can help a business know where the most activity is generated. As they always say: knowledge is power.

The following are examples of social media measurement tools, and the features that they provide.

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#1 – Google Analytics

Google Analytics (GA) is a popular social media app that generates statistics for websites, but it is mostly targeted towards marketers of companies. GA offers conversion tracking and allows businesses to track the number of sales they make online through these conversions. Every detail as to how customers use the website and how they arrived at the website are available, and then it’s easier to adjust your company’s website to keep customers interested.

The tool that most specifically applies to social media measurement is the Social Analytics option. Social Analytics takes all of the social media accounts that are linked to a company, and it will measure interactions, conversions, and activity on the page made by other people who visit the page. It is usually through the social media pages of a business that customers are able to navigate to a product on the company website by following a link on a post or a photo. By using Social Analytics, you can decide which aspects of social media are effective and ineffective for your company. For example, if certain posts on Twitter, like messages or links, are not generating views or sales for your company reach their goals, then it is likely that something needs to be changed. Also, if a company would like to know when it’s being mentioned across social media, GA can also track who mentions the company name in a post, so that the company knows what demographics they are reaching out to, and how many people are being exposed to the company name and products

The GA website has many other types of tools that a business can use for all areas to measure traffic, including:

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#2 – Twitter Grader

Now let’s get specific. Twitter Grader is a simple way to determine where your Twitter account ranks to all of the other Twitter accounts in the world as far as followers and who you are following, while giving an overall grade out of 100 for the account.

I tried Twitter Grader about 1 minute ago actually. It was easy to use, just typed in my username, and my rank was calculated. Apparently, I’m ranked 6,737,114 out of the 13,377,653 who have tried Twitter Grader, with an overall grade of 50/100. Personally I think this is a decent score for me, considering I’ve been on Twitter for about 2 and a half months and there are millions more who have been using Twitter for years.

Twitter is one of those social media websites where all of the news is current and cannot be missed. It is a very easy-to-use website, which makes it hard to determine who has retweeted, favourited, or seen tweets, let alone your profile page. Now it is easy to find  out how influential your company really is in the Twitter world using Twitter Grader.

A company could benefit greatly from Twitter Grader. And why not use it? It honestly takes about 15 seconds to do, and you have a general outlook on the quality and popularity of the business’s Twitter page. I like knowing that I’m in the middle of the pack, and that I could be a lot more effective in using my Twitter. Links to the most often or recent followers or words also gives the business a viewing of which words and persons interact with the business the most. If a business is looking for a quick and simple way to evaluate their Twitter usage, Twitter Grader gets a thumbs up.

#3 – Klout

“Klout’s mission is to empower every person by unlocking their influence.” (klout.com)

Klout is a social media measurement website that combines all of the accounts a particular person or business has, and adds all of the “influences” or “traffic” created by the user. A Klout Score is then determined to represent an overall percentage of how well activity is created on all connected account. For example, a company can add their Facebook page, Twitter, LinkedIn, Instagram accounts and Klout measures how much activity has been based off of these accounts by others and by the company, and determines the score on how much activity there is. Each account is broken up, and is made into a percentage of how influential that account has been to your overall Score, and impact on your social media measurement. The Klout Score is updated daily, with a trending graph as a visual, and the most important and popular posts or stories that have been posted by any of your accounts is displayed with the statistics (see image below).

I just recently signed up with Klout, and I’m pretty glad that I did. It takes about 2-5 days for Klout to retrieve all of the information from all of the accounts you add to it, and your Klout Score is updated as it retrieves information. After 4 days, I received a solid 47″ as my score. That means that I am generating a decent amount of traffic through my accounts, but not as much to say that I am top of the social media charts. I only have a few accounts added, including my Twitter, Facebook, LinkedIn, YouTube, and this blog on WordPress. Klout can connect with many other accounts though, all across the Internet, and displays the results on your Klout Dashboard.

So imagine what use Klout could be for a business. Knowing exactly what percentage of your Klout Score is used by the company’s Twitter account, or the company’s Facebook page. Klout gives a company the general overview of which account is more active than the others, and then the decisions can be made as to how they can be improved or changed as far as content goes. Also, Klout can help a company figure out which social media account the majority of its customers are visiting, so as to respond quickly and effectively to many accounts depending on priority. Make sure to link all of the business accounts to Klout, so that a fully comprehensive measurement can be made for the business.

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Google Analytics, Tweet Grader and Klout are 3 of the many different ways to measure social media involvement. GA is a thorough and intense way of analyzing data, Tweet Grader is specific to Twitter and quick and general, and Klout is semi-detailed involving patience.

In order to get some leverage in social media, knowing how your business uses it is crucial to developing a plan or strategy when branding or just selling products online. Using social media wisely depends on how savvy your knowledge is on the impact you make; only then can you properly make adjustments for the company and satisfy potential customers. Whichever route a business takes, whether they are big or small, social media measurement provides that edge in customer satisfaction and support that gives businesses that all-powerful competitive advantage.

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Did You Notice?

It’s interesting to see how a simple movie production (but I guess in “Inception’s” case, maybe not so simple) can inspire others to think about the business perspectives that maybe don’t seem as clear when told what the concept is. I’m a huge Inception fan, so I was fascinated with this post.

JedRieke

The movie Inception has significant take-away in the world of business. The emphasis put on team building, marketing, and plan execution are the key areas discussed in this blog.

After Leonardo DiCaprio’s character, Cobb, was challenged to get inception (the planting of an idea without the brain’s ability to trace its origin) in exchange for his return home his children, Cobb needed the best in the business. Cobb needed a team of people that were very skilled and specialized. His team consisted of the following:

  • The problem solver – Ariadne, a bright architecture student
  • The master of Disguise – Eames, a conman
  • The highly experienced – Arthur, Cobbs right hand man
  • The specialist – Cobb himself
  • The employer – Saito, a past target of inception
  • The target/customer – Robert Fischer, the person who is to have the idea planted
  • The customer relations rep – Yusuf, the person who specializes in…

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Developing a Social Media Plan

Businesses are always looking to evolve into the social media scene, but the question is whether or not a company is ready to emerge into social media. A social media plan is a statement on behalf of the company about the key reasons a business should consider social media and, more importantly, how. The following post is an example of a business that is looking to start using social media for business, and a plan outline is available. The company described is called Extreme Promotional Materials, an Ontario-based business that supplies personalized  uniforms and promotional materials for sports teams and businesses, from jerseys to pens.

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Introduction

In order to increase sales and growth within a company, the company must conform to using tools to sustain growth in the markets. Extreme Promotional Materials can benefit from social media by connecting with consumers across the country and around the world. The main use for social media is for the company to offer products and ideas online as to what the company can do to help with a customer’s specific needs. When  customers look for quality and customization, the preference is given to those with credentials that are received from other customer bases that have used the company’s services. Extreme Promotional Materials is a company that wishes to attract customers around the world, and the Internet is a tool that can propel the company to success, using the social media tools that almost all of the people in the world have access to.

Mission, Vision, Goal

Our mission is to produce quality and creative materials and products while encouraging positive relationships with our customers.

Social media will aid Extreme Promotional Materials in reaching out to customers from around the world by demonstrating the talents and quality of each product created by the employees of the company. Extreme Promotional Materials hopes to increase sales and brand awareness provincially, nationally, and internationally.

Key Messages

  • Extreme Promotional Materials provides personalized uniforms and jerseys for sports teams and groups
  • The company also supplies customized office materials and promotional items for businesses both large and small
  • Logos and messages are specialities of Extreme Promotional Materials 

Target Audiences

The market for Extreme Promotional Materials is centered around students, men ages 20-40, and women ages 25-40.

Students are involved in many of the extra-curricular activities that are offered by any educational institution. These extra-curricular activities include sports teams, debate teams, student governments, drama club, music club, and many more. To express their involvement and support for clubs and events, students can wear custom designed clothing for their teams to express their involvement. Sports teams are required to have matching uniforms to show team colours, numbers, names, and the school’s representing logo. Extreme Promotional Materials are dedicated to helping the needs for student activities and can provide customized clothing that is required.

Men between 20 and 50 years of age represent the sports fans of the logo market. Extreme Promotional Materials can help fan clientele with game-day jerseys personalize them to show support for their preferred team. Men of these ages are the highest demographic that watch professional sports that include baseball, basketball, hockey, soccer, football, and more. Many of these individuals enjoy customizing their jerseys to their preference so as to honour their favourite team. Also, this demographic is the working class, looking to promote their businesses any way that they can using gifts, donations, or to sell products online. Extreme Promotional Materials can design product with any company’s logo or slogan.

Women between 25-40 years of age are the working moms of the world. They are businesswomen that could also use Extreme Promotional Material’s services for business purposes outlined in the previous paragraph. For example, it would be easier to promote any from-home businesses, which are becoming more popular for mothers with children.

Volunteer organizations can also benefit from Extreme Promotional Material’s services by ordering shirts and items for fundraising events and volunteer identification.

Social Media Tools

Many of these individuals enjoy customizing their jerseys to their preference so as to honour their favourite team.

Pinterest is a great way for Extreme Promotional Materials to brand themselves visually. By creating boards that are specific to mothers, sports, activities etc., it is easier for people to find what they are looking for by category and by search engines within the website. All of the target audiences listed previously can use Pinterest to share their ideas to their friends and family, and will inspire ideas for consumers who are looking for a way to brand their interests and businesses. Pinterest is also one of the fastest growing social media websites around the world, so it is worthwhile to start in a website that has steady growth in popularity. Other designers and manufacturers can also view the products, and can support the brand.

Twitter is an easy to use social media site that can make communicating with audiences more easily. Twitter provides instant updates for followers and for Extreme Promotional Materials to review customer feedback, and to showcase the products that they can provide to customers. All different age groups use Twitter for many reasons, including men, women, and teenagers.

Blog?? Instagram??

Social Media Engagement Strategy

Pinterest allows Extreme Promotional Materials to publish photos of their products. Customers do not know what they are ordering unless they can see what they are purchasing, especially when products that are being completely customized from scratch. Photos should be abundant on the different options that customers can buy, as well as the types of purchases that other people have ordered. Extreme Promotional Materials can also repin ideas from other followers to their boards, so that a constant feed of photos relevant to the company are available for repinning, and are current. For example, jerseys for professional sports teams can be catagorized in its own board as as a Sports category, which many people will search and then can see all of the posts there (mostly geared toward the men ages 20-40 audience). This means that to be current, posting should be ensued every 3-4 days at the latest. This allows new pins to be first on the search pages and categories to be viewed instantly by other users. There needs to be a certain level of creativity that exudes from the company page, to help consumers feel as though they can trust that their purchases will be of a high quality.

Using Twitter can be effective in many ways, including uploading photos and video to a tweet that all of the company’s followers can view. The instant updates keep followers interested, and aware that Extreme Promotional Materials is staying current with trends and branding. One way to achieve this is to post very frequently, possibly once every day, and waiting no longer than 2 days to post a tweet. Also, retweeting content can help followers recognize that the company is supplying within their interests by posting relevant content to Twitter. Office supplies can be retweeted by businesses that follow Extreme Promotional Materials and will be constantly reviewed by the customers to display what the customers want. Deals may also be posted, which also makes the tweets current and up-to-date. Many teenagers and students have taken into using Twitter for a means to communicate, so many of the tweets need to be relevant to popular trends in the world such as music, celebrities, and fashion.

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A social media plan could easily ruin a company by one negative comment, or help a company through effort. It is difficult to succeed in the social media industry, but a social media plan can help, especially if it is the last option for a business’s growth. If you wish to read more on the difficulties in social media, link to my post Business Trends Worth Knowing About, and the article “ Why Does There Always Need to be an App  For That?”


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Is Your Digital Footprint Helping You?

The Internet is arguably one of the most important and useful tools designed for all humans to use, as long as they have access to a computer. The Internet has opened the door to an entire new world of communication, information, and social media that seemed unimaginable until the Internet became available to the public in 1992. Humans rely on the Internet to keep in touch with family and friends around the world, create and promote business, and for accessing any type of information more easily. Social media has also taken communication and promoting brands and even yourself for free.

For the latter reason, the Internet can also be dangerous. It’s no secret these days that if you post a picture on Facebook, a tweet on Twitter, or upload a video to YouTube, you are exposing yourself to millions of people via the Internet. Everything that you do online contributes to your digital footprint. There are hundreds, and quite possibly thousands of social media tools that are available for anyone to make an account. Many people decide to post questionable content that could include profanity, nudity, racism, drugs/alcohol abuse, and the list could go on and on. If you’re not careful, the wrong people could see that content, and unfortunately you will have to suffer the consequences.

It has come to my attention (not very discreetly, either) that one of these consequences could be losing your job. There are many people who post content without thinking which includes the company they work for, the job itself, or other people that they work with. A job is hard to come by these days, so if you’re not prepared to show some class when using social media, you could be unemployed the next day. Some companies like knowing that you know how to use social media though. Social media is a great tool for a lot of companies (see my earlier posts, like Pinning and Stumbling Into Business), and being able to maintain a respectable reputation online could be a bonus. It always helps to be upfront about what social media sites you use, just to make sure your employer knows.

Fortunately, there are ways to avoid these consequences. It is possible to manage your digital footprint in a professional and mature manner, while still being yourself. Personally, I have a decent reputation online, but I’ve been trying to self-brand lately using social media. It is difficult, especially when I post personal content online, or I’m not posting enough to be noticed.

That is one of the other useful ways to use social media: get yourself noticed. Using social media would help make my name instantly recognizable and accessible to people, which is why I’m one of the people that would like to improve my digital footprint, and I’m going to achieve this in the following ways…

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#1 – Google Myself Often

If you want to know if you’re being noticed, Google your name, and see which of your accounts or photos are popping up. Whenever you Google someone, every source of information found anywhere on the Internet is suddenly available to anyone that you want to see, which is concerning, especially if an employer or contact searches your name and finds some explicit information that you posted. Googling yourself will help you realize if the first mentions of your name are positive to your reputation.

So I thought I’d try Googling myself, and my results were pretty successful as far as branding goes. The following is what Google page number my account information was on:

  • Facebook: there were photos on first page, but no account
  • Twitter: page 2
  • Pinterest: page 1
  • LinkedIn: page 1
  • This blog (Clara’s Spot): when Googling the blog name, page 1

So all-in-all, not too shabby. Many of these sites are those that can be used to influence my career, like LinkedIn. To be fair, there are not many people with the same name as myself, but I was surprised to find that there were many “Clara Quinn” Twitter and Facebook accounts, so the fact that my accounts are on the first or second pages is comforting. But with this publicity comes responsibility, and now every move I make on the Internet can be easily tracked by anyone that wants to Google me. It’s also helpful to see what photos will be seen automatically when people Google me, so I know that if anything is offensive, then it isn’t leaving a very good first impression.

Googling potential employees is becoming more common among employers these days. It is a free and simple “background-check” for lack of a better term. An employer can Google the person, and gauge whether the potential employee could represent the company in a respectful manner or not. Some would argue that it isn’t fair that their personal lives should be considered when applying for a job, but then again it is a public profile, and anyone can access the information. This leads me to my next strategy for clearing up a digital footprint.

#2 – Update Privacy Settings

I have a lot of accounts for social media; including this blog, Twitter, Facebook, YouTube, StumbleUpon, and Pinterest. Imagine what would happen if I posted questionable content and let anyone see my accounts. Not only can employers, peers, friends and family see what I post, but also strangers of whom I know nothing about. If there is extra security available to help keep whatever I post private, why not take advantage of it.

Take Facebook for example. There are infinite ways to keep posts, photos or other media private with their security settings. There is a lot of people on Facebook (over 1 billion people), and that I know a small portion of the people that are on Facebook. That is why I have chosen the option about other persons tagging me or posting anything about me onto their own Facebook pages. My friends know just as many people that I do, and if for some reason any questionable content happens to go through the Facebook channels without me seeing it first, then there is nothing I can do about it. That is why there is always a section that comes up on my Facebook page when someone tags me in anything, asking me to approve the tag and the content that they are sharing about me. There have also been cases of my own friends asking me to show them pictures before I post content on my wall, because they too are concerned about what could be publicly posted to virtually the entire world.

There are so many different options on not just Facebook, but Twitter, and YouTube, etc., that it is possible to secure your content to whoever you’d like, even specific people. By updating any privacy settings for any accounts, most companies and important persons won’t be able to see any of your content if they go directly to your various pages. Once the privacy settings are in place of one’s preference, then it can help erase any content that could really hurt one’s reputation and looks unprofessional to a business owner.

This point, however, does link back to my previous statement about Googling yourself. It is impossible to prevent photos or other such media from being withheld from the Internet, so it is important that some thought is put into what is being uploaded to the Internet for someone to accidentally see. It is important to delete whatever content has been made public already to clean up any trails to you and your digital footprint, even if that means talking to friends about taking certain content off the Internet.

I’ll admit, I haven’t even gone through all of my accounts to ensure that all of my privacy settings are in place. The only account that I have really been thorough about is my Facebook page, but none others. But my mind has been changed, and I intend on going through each account to see what privacy settings are offered, since every social media website is different.

#3 – Feel Emotionally Stable Before Posting

Imagine: you’ve missed an important appointment, the car broke down, you were late for work again and the boss got angry, the kids won’t settle down, and you find out that your hydro bill went up $150. Doesn’t sound like the best day, does it? Why not take out all of the built up frustration to everyone else you know on the Internet?

Hold on to that thought…

If that did happen, and suddenly you’re swearing, and talking nonsense about the boss that was mean to you, or slamming the car manufacturer that made your car and blaming them for it breaking down. The list goes on.

When feeling very emotional, it’s best to take a step back and breathe. It is easy for people to misinterpret digital messages, and the wrong impression could have some negative setbacks. If you said something, and it was passed around or became viral, and the wrong people read that post, then there could be problems. Online reputations can develop just as quickly as real life ones, so being careful as to what is posted is a positive move, even if that means controlling your anger or frustrations. It’s best to ask yourself the following questions (see photo below):

I’ve never posted anything out of anger, but I have complained and I have been frustrated about a few things, and I posted them online. None of these have ever got me in trouble so far, but I do know of some friends that post angry posts with swearing or insults to other people who have caused drama using mostly Facebook. I have friends on Facebook that have ranted in a post about everything; from the war in Afghanistan, to the hangovers that they have with (and I quote) “1 hour left until I have to work and I hate my [explicit] job. Got drunk last night, but now have work in the morning…”. I know of a person I went to high school with who actually got in trouble because of the comments that he posted about hating his job, and then showing up to that job hungover. This goes to show that if you post without thinking through the post, and are just guided by your emotions at the time, your online reputation can be ruined very quickly.

The main strategy that I’m going to use is to simply think before I post. The diagram above is a great starting point. I know from common sense just what could happen if I’m not careful with my social media. I also want employers or those of high importance to look at my social media accounts and say “Wow, they really know how to create a professional bio of themselves.” If I feel the need to complain about something, then so be it, but I will do it in a respectable manner. I’m never going to rant about other people I’m upset with, because you never know who’s reading what through my friends.

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Learning how to improve my digital footprint is probably going to be one of the best pieces of information I could take into my future business career. I’m not likely to give up all of my social media accounts anytime soon, so to be able to establish a fresh new outlook to what people expect to see professionally is important if I hope to make a good first impression, especially on employers. Hopefully my digital footprint won’t negatively affect any opportunities, and that branding myself from now on will be easier once I really use my accounts to their full effect. Check out my About page to find out how to follow me on any of my existing social media accounts!


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Business Trends Worth Knowing About

Today’s business markets and strategies are significantly different from those of a decade ago. The need to outsmart your competitors has never been more crucial, and it takes drastic and bold ideas to be able to make your mark in the business world. I have recently been browsing through articles on Mashable, TechCrunch, and Social Media Explorer, and I have been noticing some articles that are either disturbing or just seem far-fetched but are actually true. I explored everything from apps to education, and there were 3 articles (1 from each site listed above, in that order of website) that I found to be very relevant to how many businesses currently operate. These articles will describe new trends and studies found in all kinds of demographics, which also makes these trends the key to profit or bankruptcy.

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Technology Creating a Generation of Distracted Students

(by Neha Prakash): It is the new norm for teenagers to have a cell phone and other electronic devices at their disposal, but have you ever noticed that most teenagers and young adults are constantly on their cell phones or the computer? I know a variety of people from ages 10-18, and I have no problem in saying that some of the people I know have absolute obsessions with technology, and are always using a phone, even during class time. So how is that affecting the way young adults learn?

The article in Mashable describes the new study that has been recently conducted at the Pew Research Center on how digital technology is distracting students from their work and studies. 87% of teachers say that technology is causing students to have shorter attentions spans, and limits how students process material and use reliable sources, and decreases time management skills. Also, these results are all similar in all different age ranges in correspondence to all different kinds of subjects.

How can this information help businesses though?

First of all, the amount of teenagers and students using cell phones and the Internet is enormous, especially when it relates to school work. Students use cell phones in class or at home to access information and use apps that can be used for school or for pleasure. A business can use this as an advantage by targeting the needs for student success, or for apps that the student may use as a distraction instead (although I’m not condoning that idea!). In the future, businesses are definitely going to be impacted by the advancement in the education system.

Second,  teachers are adapting to using cell phones and technology in the class room for educational purposes, which could open up a whole new market for online sites and apps that can be used for instructional purposes. Some curriculum are now being updated with the advancement with today’s technology, and digital literacy is being incorporated into students’ learning styles.

As a student, I know how hard it is to concentrate when trying to do work and stay social at the same time. Being a part of one of the newer generations, technology has always been at my disposal and research has always seemed easier because of it. Businesses can target a whole new demographic this way (my demographic, actually) by developing new software etc. for education, and accessibility on the Internet with what types of sources and websites that the younger generations use. New apps and social media will also appeal to younger peoples, since phones are considered lifelines for many students. And I’ll admit it, I’m one of those people, and surprisingly I’m not ashamed.

Why Does There Always Have to be an App For That?

(by Sarah Perez): Good question. This ties in somewhat to my previous mention of developing a new app market, except the theme here is…why?

Why does there need to be an algorithm infused app that makes life easier, just because it’s digital? Why are there apps that are created for the most futile needs, just to make money? Why must I adopt the new app craze?

One reason… Convenience, my friends.

Otherwise, humans wouldn’t need apps that help us make dinner reservations, or book hotel rooms, or tell the valet to bring my car to the front (yes, that does exist, I would know). The fact that I no longer have to go through the sometimes strenuous process of getting information online or on the phone (see “The Reality of the Impatient Customer” below) is convenient, but is it worthwhile?

This article offers different insights on how apps are being used in relation to needs and interests developing over the new “technology age”. Apple Inc. was the first company to promote the fact that there should be an app for everything, and was one of the first largest businesses that argued the  infinite uses of apps. However, the need for an app for everything has turned out to be a huge trend. And I believe that that is all it is… a trend. This is a trend that needs to be considered when developing an app for business, or risk wasting time and money to fulfill none of the goals you projected to reach by making this app. These days, consumers are annoyed and baffled by how useless apps are becoming, especially older generations that wonder why we need all of these tools in the first place.

Many people start making apps as a way to make money, and sometimes it becomes a business. Sometimes its the opposite, where a business is present in the marketplace and then designs an app based on their services. However, the newest concern about creating an app is whether or not it is pointless or not. Consumers are not looking to waste money or time downloading apps that are not going to help them realistically with their lives, which is why we all download them. Creating an app will no doubt help a business prosper, but planning and designing the app for a specific purpose will guarantee success, since customers will not be happy about a pointless app that claims to help them and doesn’t.

As a side-note, when you step back and think about how many seemingly useless apps there are in the market, it is mind-blowing at how the human race is relying on digitizing our lives just because we can. Making an app to tell the valet when to bring you your car now becomes their job to answer that app instead of communicating face-to-face. Replacing human communication for service is more likely to annoy consumers, so this is definitely a trend for businesses to watch if they are looking to expand their company by creating an app for mobile access.

Point is, if you don’t have a point or clear use for your app, or by creating this app you are actually decreasing social standards for the human race, then don’t bother creating it. I promise it will save you time and money.

The Reality of the Impatient Customer

(by Jason Falls): With the evolution of technology and consumerism, the customer is always right. Everybody has been left on hold when having to use the customer service hotline for a product, and are almost always left waiting longer than you should. Eventually you give up, file a complaint, and take your business elsewhere. For that reason, it would be worthwhile for companies to improve their customer service!

The article is centered around the amount of time that customers would wait when put on hold for a customer service rep. Velaro conducted a survey, and every 6 people of 10 said that they would wait one minute or less. Talk about impatient! The maximum time that customers would wait is 30 minutes. I personally would keep it max. 15 minutes, because I do like to enjoy life away from phone support.

Companies are desperately trying to update their customer service via phone, and some are even starting to use live chat for online purposes, or FaceTime for cell phone users. Businesses hope to keep customers using their services by making customer service more accessible.

However, the problem still stands… how long will it be before consumer demand overpowers a business’s ability to provide service as quick as the customer wants it?

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It’s a lot to take in, but realizing how these marketing and growth trends will impact present and future business is critical if you want to have any success in the world. The problem is trying to depict how long these trends will last until a new phase of quality and service is needed to get that extra edge on competitors. I embrace future development, but question is… what are you going to do about it?